What is a SHITI cooler?
If you’ve never heard of SHITI coolers, a word of warning, they may not be for you. But they are for me, and so is their story. So if you’re easily offended by the little things, it’s best to turn back now. If you’re into a cool brand cleverly introduced to the masses of people who love to have a good time, then please proceed.
Setting the scene for my first SHITI Cooler experience
The year was 2021, and we were going to Florida! Under normal circumstances, Florida wouldn’t be that exciting, but after missing out on a sunny vacation in 2020, it was a big deal. We headed to Treasure Island for 8 days of fun and relaxation on the Sun Coast. It was a welcoming vacation, as Florida was much more “open” than Maine was at the time.
Our first day was spent lounging by the pool with a few cold ones. We met a couple of ladies, about our age, who seemed to be a getaway. After talking to them for a bit, that’s exactly what it was, a single mom’s trip to sunny Florida. Courtney and Sue were their names, and they were from Ohio, and doing shots of Crown Royal Peach. At Noon. Courtney was the “wild child” of the two. Bleach blonde hair, and smoking the cigs like it was her job. Sue was the responsible one, constantly keeping track of her friend. It didn’t take much coaxing for us to join the shenanigans. After all, we were on vacation too, and there’s a great trolley in the area, so no driving!
The Koozie Exchange
Courtney noticed the bright orange beer koozie I was using. It was from my friend’s moose hunt in Maine. It adorned a beautiful bull moose, along with the year of her hunt. Yes, we get merch for our moose hunts, (if you want to hear more about that click here. ) Being super intrigued by the moose-hunting koozie, she asked if we could trade. As I had another at home, I thought it was a terrific idea, even though I didn’t realize what I would end up with.
It was a thing of beauty.
It was red, white, and blue. The first thing I read was “F*$k, it, let’s drink”, and on the other side it read “SHITI”. I loved it immediately. Of course, I recognized it to be a play on another brand, and it was hilarious. Little did I know, Courtney seemed to represent everything the SHITI brand stood for; good times and fun people, and our meeting would prove to be what I would call serendipitous with me becoming a fan of the SHITI products.
The clever, yet honest story behind the SHITI coolers.
This video tells it all, from the history of coolers, to how we lost our way in their purpose.
Do yourself a favor and watch the entire clip. I do not own this video, it is shared with the permission of the badasses that made it.
The guys at SHITI hit me right in the feels.
I felt like I had been preaching this message for years. Why did my friends and family need these big-ass bulky coolers, that cost so much money? Not only are they heavy, but you can hardly fit anything in them with the extra insulation needed to keep ice for days. Ice for days? A couple of frozen gallon jugs of water, and you can have ice for days. And don’t even get me started on the can coolers. If you need a koozie to keep your beer cold for an extended amount of time, you’re doing it all wrong.
And then I read their story. It’s as if they took everything that was in my head and made it happen. Reaching out to the real people. The people like me, who just want to live a simple life, but also have a good time doing it without spending a fortune.
The best thing about SHITI coolers.
They have awesome products. I love my backpack cooler. It’s been everywhere from the frozen lakes of Maine, to the sandy beaches of the Caribbean, and I have gotten comments on it almost every time I have used it. Comfortable to wear and leakproof, it is worth the price. But if you’re not in the market for a new cooler, their stickers are the next best thing, maybe even better. Each is cleverly designed to be truthful, yet hilarious, so you can re-brand your old cooler with one stick. You can update your shitty cooler to a SHITI cooler!
The “Patriot” backpack cooler, holds 15 cans with ice. Waterproof front pocket, as well as a zippered pocket inside the top. Velcro on sides for custom accessories that can be ordered separately or as a pack.
I am not paid by this company for this story, it’s just too cool not to share.
Experience the SHITI coolers website for yourself.
What started as an idea in a creative mind, was written on a napkin, and then transformed into the SHITI brand. Brothers from Michigan put themselves out there and it paid off in a big way. From stickers, coolers, and koozies, all your party favorites are in one spot. Visit their website for their complete inspirational story, and a truly SHITI experience of your own.
Visit the website for the merchandise, but read the reviews.
Yes, the reviews provide ratings on the product. Not only are they incredibly positive, but you’ll find them hilarious. You know how people may say “I’m here for the comments” on a post, well go for the reviews on the SHITI coolers website. You won’t be disappointed.
Do you own a SHITI backpack cooler?
I get so many compliments from mine everywhere I take it. How about you? Tell us if you have had a SHITI experience.